Why phoneography?

Why phoneography?

In 2007, when Steve Jobs proclaimed that Apple is reinventing the phone with the introduction of the original iPhone 2G, little did he know that as the iPhone evolved with better camera sensor in every iteration and a slew of powerful photo editing applications, it has also created a new form of photography – changing the way we capture everyday snapshots, play around with instant filters and artistic effects, and share to family and friends and with social networking sites. iPhoneography has been recognized as a style of digital photography, though it strictly refers to images that are snapped and processed with an iOS device – either an iPhone, iPod, or iPad.


But the iPhone is not the only device that’s changing mobile photography (and eventually videography). With Samsung quickly catching up to the smartphone technology race, releasing model after model of the popular Galaxy series strutting the flexible Android platform, before the dethroned Nokia realized it needed the Windows Phone OS to stay competitive, and BlackBerry finally taking things seriously by overhauling its once top-of-mind BB service – with most if not all of them device manufacturers focusing on media consumption, and that small circular hole at the backplate being the megapixel source, hoping to lure iPhone users to their side.

And so iPhoneography evolved to the more general term Phoneography to include any and all mobile device and platform. Phoneography is now considered somewhat an art, what with today’s mobile devices allowing you to creatively transform simple snapshots into beautiful digital art, and video clips that can be turned into awesome visual stories.

Stay tuned as we share more stories about everyone’s popular camera of choice, it’s not a DSLR, not as powerful just yet, but it’s definitely a must-have, for keeping those special moments from slipping past us. So go ahead, snap, filter, and share!

Featured macro shot snapped (unedited) with an iPhone 5 and Olloclip.